Jonah Berger
2) Magic Words
Author
Publisher
HarperCollins
Pub. Date
2023
Language
English
Formats
Description
A NEXT BIG IDEA CLUB 'MUST-READ'
New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They're how leaders lead,
...Author
Language
English
Formats
Description
"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers...
Author
Pub. Date
2016.
Language
English
Formats
Description
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
"You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking...
Author
Publisher
BookaVivo
Pub. Date
2022
Language
Español
Description
Todo el mundo tiene algo que quiere cambiar. Pero el cambio es difícil. A menudo, persuadimos, presionamos y empujamos, pero nada se mueve. ¿Podría haber una mejor manera de
hacerlo? Las personas que consiguen cambios exitosos saben que no se trata de presionar más,
o de proporcionar más información, sino de convertirse en un catalizador.
Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de
preguntar: ...